69/365 A Tip From Piet Mondrian
Early one morning I drove down Washington Street in downtown Indianapolis on my way to work. It was at a time when the morning light filtered its way through the forest of buildings and selectively lit one building over another. Until that morning, I had never paid attention to this building. It was on a side-street but the way the light illuminated the area, I couldn’t help but glance at this beautiful Mondrian-inspired building. I didn’t stop to photograph it in the moment because I was on a tight schedule to get to work. But I referenced the building for a later photo shoot.
It was at this time, also, that I was searching for ideas for a print ad design. One of the parameters was that it be black and white. The publication was for a campus event. My past experience with this publication taught me that it was run by students who didn’t know really what they were doing and the other advertisers (read: campus schools and departments) didn’t understand how color converts to black and white and therefore sent in color ads that were printed in black and white…not very flattering. Although it wasn’t a high quality publication, it would reach a lot of people. I wanted my ad to POP off the page. The best way to do this would be to use high contrast, and what better high contrast than black and white with no shades of gray? So keeping that in mind, I remembered the windows and realized that I could also be inspired by Piet Mondrian. They used my ad on the inside back cover, which is a cherry position.
Inspiration comes from different sources. I keep learning to open my eyes and observe and wonder.